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FRAIME

Timeline: August 2023-December 2023

Organization: Tauber Institute for Global Operations

Integrated Product Development (IPD)

Fall 2023 Cohort

Budget: $600 courtesy of the UMich Tauber Institute

Team: 1 UX Researcher + Product Designer (Me!)

1 Operations Specialist

1 Brand Designer

1 3D Prototyping Specialist

Long-Story-Short:

Researched, Ideated, Built working prototype
Presented progress across 3 Design Reviews
Won 2nd place in IPD Trade Show Competition
"Sold" 61,764 units (scaled to 100k market size)
"Made" $5,055,366 in revenue
"Made" $3,524,774 in profit

FRAIME

Timeline: August 2023-December 2023

Organization: Tauber Institute for Global Operations

Integrated Product Development (IPD)

Fall 2023 Cohort

Budget: $600 courtesy of the UMich Tauber Institute

Team: 1 UX Researcher + Product Designer (Me!)

1 Operations Specialist

1 Brand Designer

1 3D Prototyping Specialist

Long-Story-Short:

Researched, Ideated, Built working prototype
Presented progress across 3 Design Reviews
Won 2nd place in IPD Trade Show Competition
"Sold" 61,764 units (scaled to 100k market size)
"Made" $5,055,366 in revenue
"Made" $3,524,774 in profit

Results & Impact

After our research, ideation, and results were presented to panels across 3 Design Reviews,

we built a working prototype and presented our prototype at a trade show, where we competed

against other teams to “sell” our product. Profits and purchases were calculated & scaled assuming

a market size of 100,000 buyers.

Our scaled outcomes were as such:

$5,055,366 in revenue
$3,524,774 in net profit
61,764 units sold

After our research, ideation, and results were presented

to panels across 3 Design Reviews, we built a working

prototype and presented our prototype at a trade show,

where we competed against other teams to “sell” our product.

Profits and purchases were calculated & scaled assuming

a market size of 100,000 buyers.

Our scaled outcomes were as such:

$5,055,366 in revenue
$3,524,774 in net profit
61,764 units sold

We achieved 2nd place in the Fall 2023 IPD Product Design & Research competition among 6 teams.

We achieved 2nd place in the

Fall 2023 IPD Product

Design & Research

competition among 6

teams.

Background

Selected to join the Fall 2023 Integrated Product Development (IPD) cohort, a program by the
Tauber Institute at the University of Michigan.
Participated in an interdisciplinary team to innovate and develop a viable product from concept
to completion.
Competed in both simulated online/e-commerce and in-person "trade show" settings to evaluate
product marketability at semester's end.
Opportunity to continue refining the product after the IPD program, fostering long-term
project involvement.
Integrated key aspects of engineering, business, and design to create a comprehensive
product development strategy.
Teams were allocated a $600 budget for essential development costs, including research,
prototyping, building, and marketing.
Presented our project at three design reviews for feedback from University of Michigan
faculty and industry Product professionals.

The IPD Fall 2023 Design Challenge was: “Get Outside, Be Well.”

The IPD Fall 2023 Target Demographic was: “Adults aged 40 and above who are interested

in maintaining and enhancing their overall wellness through outdoor activities.”

Selected to join the Fall 2023 Integrated Product Development (IPD) cohort, a program by the
Tauber Institute at the University of Michigan.
Participated in an interdisciplinary team to innovate and develop a viable product from concept
to completion.
Competed in both simulated online/e-commerce and in-person "trade show" settings to evaluate
product marketability at semester's end.
Opportunity to continue refining the product after the IPD program, fostering long-term
project involvement.
Integrated key aspects of engineering, business, and design to create a comprehensive
product development strategy.
Teams were allocated a $600 budget for essential development costs, including research,
prototyping, building, and marketing.
Presented our project at three design reviews for feedback from University of Michigan
faculty and industry Product professionals.

The IPD Fall 2023 Design Challenge was: “Get Outside, Be Well.”

The IPD Fall 2023 Target Demographic was: “Adults aged 40 and above who are interested

in maintaining and enhancing their overall wellness through outdoor activities.”

Our Product Idea: FRAIME

FRAIME is a product that allows users to digitally draw AI-generated digital images by walking.

FRAIME is a digital picture frame that links up to an app with a pedometer in a phone or apple watch.

To generate images on the digital frame, users go through the following steps:

1.) Pairing: Pair their Phone/Apple Watch FRAIME app to the Digital Picture Frame.

2.) Image Selection: Enter in AI prompt for desired image or Upload own image to be generated.

3.) Goal Setting: Enter in walking/running step goals (e.g. 10000 steps, 3000 steps, etc.).

4.) Image Generation: As the user walks and/or runs, the selected image slowly reveals itself until

the user reaches his or her step goal.

For example, if a user has walked 2000 steps and their step goal is 10000, then 20% of the

image will be revealed.

FRAIME is a product that allows users to digitally draw AI-generated digital images by walking.

FRAIME is a digital picture frame that links up to an app with a pedometer in a phone or apple watch.
To generate images on the digital frame, users go through the following steps:
1.) Pairing: Pair their Phone/Apple Watch FRAIME app to the Digital Picture Frame.
2.) Image Selection: Enter in AI prompt for desired image or Upload own image to be generated.
3.) Goal Setting: Enter in walking/running step goals (e.g. 10000 steps, 3000 steps, etc.).
4.) Image Generation: As the user walks and/or runs, the selected image slowly reveals itself until
the user reaches his or her step goal.

(For example, if a user has walked 2000 steps and their step goal is 10000, then 20% of the
image will be revealed.)

What FRAIME Looks Like

Digital Component

Physical Component

Generative User Research

Recruited and conducted 13 user interviews of individuals who fell within our target demographic

Conducted observational studies and competitive analyses of companies selling similar types of
products (i.e. REI, Moosejaw)
Performed secondary background research on the psychology of getting outdoors, physical activity,
and browsed online outdoors/exercise-related forums to better understand domain-specific user
needs

Via our user interviews & affinity mapping, we realized that our target audience's

4 biggest pain points were:

1.) A Lack of Time

2.) Weather Limitations & Preferences

3.) Lack of Social Opportunities

4.) Fear of Injury

Recruited and conducted 13 user interviews of individuals who fell within our target demographic